The City of Edmonton created a campaign to raise awareness for its support services for Small Businesses. These would include things such as information on how to obtain permits, the proper licenses required to start up a small business, rules and regulations on commercial spaces etc. This was a essentially a campaign to let small business owners or potential small business owners know that these services were available to them. The City wanted to create marketing collateral to support this campaign and instead of going the route of using stock images, they wanted to include actual business owners in various industries in Edmonton.
Additionally, the City of Edmonton identified 13 areas of the city that are known as Business Improvement Areas, or BIAs, and they wanted photography to support businesses in those areas with professional photos of the streetscape that they could all use. We are pleased that the City chose to work with Vivid Ribbon on this marketing campaign!
Below are some of the original photos and the marketing collateral they were used in!